Transparency Market Research Reports included a detailed market survey and analysis trends on “In-Car Entertainment System Market”. This report also includes more info about basic overview of the industry including definitions, applications and global market industry structure. In-Car entertainment and information system market referred as ICE or IVI (In-Vehicle Infotainment) include products such as audio system including radio, DVD players with the video screen, and rear seat entertainment such as games, navigation devices (GPS), software platforms, and its accessories.
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Auto products are sold through OEM and aftermarket (dealers and distributors). Entertainment (ICE) and information products are likely to sell more through aftermarket than OEMs as factory fitted (OEM) satellite navigation systems lag behind technology development as compared to aftermarket. Increased product efficiency and low cost of the systems is driving the market forward. Increased in disposable income is boosting the growth of high-end and luxury car segments and thus contributing to growth of this market. Safety issues and limited demand for watching video content while in the car is acting as a constraint for this market.
Some of the key participants in the industry include Harman International, Pioneer, JVC-Kenwood, Deplhi, Denso, Alpine and Bosch. This market includes navigation system and service providers (TomTom and Garmin), ICE service providers (Aha – Harman, and Meego), and software (platform) developers such as Intel, KPIT, Luxoft, and Nuance.Internet services, radio services and the navigation services are the key services offered for in-car entertainment and information systems. Connection of ICE systems to the external world offers more options to the customer for entertainment as well as information based services.
Auto-OEMs are using entertainment and information systems as differentiation tool and are scheduling to extend the trend in the mid-segment cars. The wide application of this system include entertainment, location based services, navigational services (GPS), communication applications like making and receiving calls via smart phone integration, internet (movies, games, surfing, social networking, traffic conditions, sport scores, weather forecast), and value added services.Products such as radio, DVD players, navigation systems and display screens, are used by car users individually but the introduction of ICE and information systems offered an option of using all the products in the single system. In-car entertainment and information systems are being positioned in the luxury cars.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
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